A Business is Worth Only Whatever Someone Is Willing To Pay For It!

Some businesses have some Skeletons In The Closet that owner's will be reluctant to talk about. You can be sure that any problem will come out later as buyers begin analyzing the business (due diligence), and it could kill the sale if the problems are perceived as cover-ups. This is because buyers will ask themselves (logically) "if they hid this fact from me, what else are they hiding?" If you clearly present and discuss the negative aspect with the buyer, it may not be a serious problem because the buyer may feel that it can be overcome, avoided, or changed with the change of ownership.

You should strongly consider this and determine all of the possible negative factors that could affect the sale of the business. If the problems are very serious and non-correctable, the business may not be saleable or sell at a lower price than otherwise expected.