Almost all business sellers and brokers use 'Blind' ads. A 'blind ad' is an advertisement that camouflages the identity of the business in some way.

The goal of any business – for – sale ad is to attract buyer prospects by providing a description of the type of business that is for sale and a general location of were the business is located in Australia without supplying the name of the business or the actual location. In the ad you need to supply enough information to allow the prospect buyer to decide if they would like to operate a business of this nature in this part of the country, whether they are willing to invest this type of money or can afford it and if the profit from the business is sufficient to meet their needs. You need to supply a contact e-Mail or phone number, it is preferable to use a blind e-mail, as we supply, or your home number as it's fairly easy to identify a business when supplied with the phone number.

The more detailed your ad, however, the more you risk breaching your own confidentiality. Remember that there may be competitors and employees reading your ad. They can be pretty creative in assembling information from different sources especially photographs which should not be used if you wish to keep the sale confidential.