For & Against using
a Business Broker
Should You Use a Business Broker? :Business brokers, bring the buyers
and sellers of businesses together. A fair percentage of business
owners in Australia choose to use a business broker rather than sell
a business themselves, but business owners do handle sales on their
own. Brokers work on commission (usually between $3,000 to $7,000
minimum or between 3% to 10% of the total sale price including stock,
which ever is the greater) and are under contract with the seller.
This means that the broker represents the seller's interests and benefits
most by getting the highest possible sales price -- something to remember
when you're buying a business.
To locate a business broker in your area go to the Broker area on
this site, or ask your solicitor, accountant, banker or other advisor
for a referral. Try to use a broker who specializes in business sales
-- in other words; avoid someone who does it part-time. Whether you're
a seller or a buyer, look for a broker who asks a lot of questions.
If you're selling, this means that the broker is looking for information
to help you come up with a fair price for your business. If you're
buying, it means that the broker wants to find out what you want and
how much money you have to spend.
You don't need to list your business with a business broker or agent
in order to sell it. You may already have a good idea as to the price
and who the likely purchaser of your business would be — perhaps
a key employee or a relative — in which case the power of a
broker might not be necessary, however you do need to consider both
sides of "do you" or do you not" use a business broker.
Advantages of a Broker:
If you don't already have a buyer lined
up, a business broker can guide you through the process of selling
based on experience gained from many similar transactions. The advantages
of a broker are their experience and knowledge of how to price, present
and negotiate the sale of your business.
A broker can contact likely purchasers (including competitors, suppliers,
major customers, and purchasers known to the broker) directly and
tell them the key facts about your business, without "naming
names" until the contact has shown definite interest. The broker
can also screen interested parties for financial ability and other
criteria that you specify, so you won't waste time talking to unqualified
buyers. Brokers can normally close a deal faster than the owner by
simply being able, through experience, “Pick the tyre kickers”
and therefore devote more time to the real buyers. The broker, when
a buyer is found, also prepares the contracts for sale which is of
some saving although it is wise to have your solicitor vet this contract
before you sign.
As with any professional, it's a good idea to ask the broker about
recent sales he or she has handled, and for the names of satisfied
clients you can contact. Make sure you follow up on these references.
The main advantage to using a broker is experience, and you want to
be sure your broker has some.
Here are some things a good broker can do for you:
Match buyers and sellers: If you're a
seller, a broker can evaluate buyers and only bring qualified buyers
to you. If you're looking to buy a business, a good broker will ask
you lots of questions and know exactly what you're looking for. He
or she may even be able to help you decide what kind of business might
be best for you to purchase, given your resources, abilities, and
interests.
Come up with a fair market value: If
you're selling, a broker will have a database on previous sales and
also a good understanding of what the market will pay for your business.
Brokers normally have a good working relationship with accountants
and solicitors and therefore will be able to discuss price and conditions
for the sale on your behalf with both of theses key advisors.
Facilitate the negotiating process: Since
selling a business is at least, emotionally charged, you'll benefit
greatly from a go-between who can handle all aspects of the transaction
while keeping each party cool. A broker can speak more candidly to
each party involved in the transaction than they could otherwise manage
on their own.
Shield you from publicity: A good broker
will be discrete about the sale of your business. Employees may get
nervous if they learn that a business is for sale. Clients and creditors
may get nervous with you if word gets out that you are selling.
Disadvantages of a Broker:
Very small businesses may find it hard
or unviable to locate a Business Broker willing to take on their listing
because brokers nearly always have a minimum fee of between $3,000
and $7,000 no matter how small the business. Business which are over
this minimum fee size attract a commission based on a percentage of
the sale price usually between 3% & 10% of the total sale price
including stock.
Broker don't do: The seller supplies
and pays for accountancy information like the abridged profit &
loss statements from his accountant. The plant and equipment lists,
any documentation and any advertising money are all supplied by you
the business owner.
Fees and listing agreements: As you'd
expect, the main drawback to using a broker or other agent is the
fee (between $3,000 to $7,000 minimum or between 3% to 10% of the
total sale price including stock, which ever is the greater). You'll
be expected to sign a listing agreement, either an open listing or
a sole agency agreement which will lay out the fee schedule, advertising
(paid by you) and period of time if sole agency. Remember if you agree
to a sole agency the broker must be paid if a buyer materializes during
the listing period, regardless of who actually finds the buyer. Make
sure the brokers' fees are contingent, meaning that they are paid
only if and when the business is sold.
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